The average American spends 7 hours and 4 minutes looking at screens every day. Gen Z is on their phone for 9 hours. Of that time, 2.5 hours is spent on social media.
The people in your community who are far from God — the ones you've been praying for — are spending 2.5 hours every day on platforms where you can reach them for just a few dollars.
This is not about being trendy. This is about being strategic with the greatest evangelism tool that has ever been created.
Digital evangelism is using the internet — Facebook ads, YouTube, Google — to do what Jesus modeled in Luke 10. Go where the people are. Find their felt needs. Pray for them. Share the Gospel. Invite them into community.
The O2F Method — What It Is
The O2F Method (Online Outreach First) is a proven system for using Facebook ads to reach new people with the Gospel, lead them to Jesus, and get them into a church or discipleship group.
It was born in Paraguay during the COVID pandemic. When everyone was locked in their homes, RK's team began running Facebook ads to minister to people where they were. In one Easter campaign, over 1,000 people messaged them asking for prayer — in just 4 days. The team had to ask RK to turn the ads off. It was working too well to keep up with.
The 3 Ad Types That Work
1. Miracle Question Ads
A video asking "If God could do a miracle in your life, what would it be?" targeted to people within 10 miles of your church. When they respond, you pray for them by voice message — using their name, specific to their need. Then invite them to church. This is the foundation of the O2F Method.
2. Gospel Ads
A video of you sharing the Good Bad Give Go Gospel directly — and inviting people to respond and give their lives to Jesus. Some people in your community are ready to hear the Gospel right now. These ads find them and give them a way to respond immediately.
3. Church Invite Ads
You as pastor directly inviting people in your community to visit this Sunday. Higher quality lead — they are already saying yes. Use a Facebook lead form to capture name and phone number, then activate your Plan Your Visit system.
The Plan Your Visit System
Your ads are only as good as what happens when someone says yes. The Plan Your Visit system turns an online response into a first-time visitor who feels welcomed, not awkward.
Step 1: Reserved parking near the entrance. A greeter specifically waiting for them at the front door.
Step 2: Walkthrough of the building. Kids checked in or seated with the family.
Step 3: Greeter sits with them in the service. Introduces them to a pastor afterward.
Every barrier, every awkward moment that keeps first-time visitors from coming back — this system removes it.
The Math of Church Growth
Most pastors operate on hope — hoping more people show up, praying something changes. The O2F Method gives you math instead of hope.
Run Miracle Question ads at $10/day for 30 days. After 30 days you know: how many prayer requests you get per day, how many Plan Your Visits come from those, how many actually show up, and how many become members. Once you know those numbers, you can predict and budget your growth with mathematical precision.
If it costs $50 to get a new family through your door — you can budget accordingly and scale confidently instead of just hoping it happens.
Digital Evangelism Is Still Luke 10
The medium is new. The method is ancient. When Jesus sent out the 72 in Luke 10, He told them to go where people were, find their felt needs, heal those needs, and share the good news. The Miracle Question ad does exactly this — digitally.
You are not selling a product. You are not building a brand. You are going into the harvest field where the people already are, praying for their actual needs, and pointing them to the King who can meet every one of them.
The world is online. The greatest evangelism tool ever created is in your hands. The only question is whether you will use it.